Logo Design

To help you better understand why a logo is so important, our team of NT graphic design experts have put together a summary below.

The importance of logo design for business

Starting new or rebranding a business you’ve had for years, there are many elements to consider when it comes to finding the right logo design. Essentially, the logo is the identity of your brand or business. It is the first thing everyone will see, so it needs to be memorable and represent you accurately. A logo is much more than just an image - it’s a point of recognition for clients and the core of the branding of your business. 

What makes a good logo?

Over the years, many logo trends have come and gone. The five principles of logo design are key to consider when it comes to creating an effective logo design. These five principles are:

• Simple
• Memorable
• Timeless
• Versatile 
• Appropriate

If you want your logo to stand out from competitors while also standing the test of time, these five principles must be followed. By comparison, a bad logo created without these elements will often be confusing, too complex and lack any degree of recognition. 

Is it time for a logo redesign?

Even some of the most iconic brands will face a time when they need to rebrand to keep things fresh. An outdated logo is often associated with an organisation that is out of touch and not keeping with modern trends. A logo redesign doesn’t have to be a dramatic change! Many big brands will keep with the same colour palette and general design, but will simply make a few minor adjustments to create a more modern finish. 

If you require a new logo design or a redesign of an existing logo, the skilled team of in-house graphic designers at ZipPrint in Darwin are here to help!

For all your graphic design and printing needs, be sure to get in touch with ZipPrint today on 08 8947 0179 or request a quote below via our online form.